Consumer preferences are increasingly shifting toward shopping online. In a recent Salesforce report, researchers found digital sales in the United States rose 36% in December 2020. While online shopping was already on an upward trajectory before the pandemic, you can expect more people to complete purchases online going forward.
At the same time, consumers are also looking for simple ways to connect with local businesses. Whether it’s to handle returns, experience more personalized customer service, or simply support their local community.
But how can traditional brick-and-mortar retailers compete with this rise in digital engagement? How are smaller online businesses supposed to raise awareness for their emerging brands? By developing an effective and budget-friendly omnichannel marketing strategy.