Why Every E-commerce Should Reconsider the Design of Their Product Pages másolata (1)
E-commerce offers a competitive advantage to those who know how to engage customers and close the sale. The design of your product pages is like your storefront to the world. People will either get the information they need and make a purchase, or they’ll bounce away to a site that meets their needs.
Insider Intelligence through eMarketer reports a 13.7% growth in retail e-commerce sales in the United States for this year. There’s plenty of room for companies to excel in the digital retail marketplace in the foreseeable future.
You’ve likely noticed most product pages have a similar layout.
The reason is that it works to have an image of the item, bullet points, a price, and a call to action (CTA). However, there are many adjustments you can make that create a higher conversion rate for your site.